privacy policy
We are pleased that you are visiting our website and thank you for your interest in our company and our products and services. The protection of your privacy when using our website is important to us.
Bergblut GmbH, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, e.g. by telephone.
Therefore, please take note of the following information:
1) Basic information on the handling of personal data
You can generally visit our websites without us collecting personal data from you. Personal data is only collected if you provide it to us voluntarily to carry out a contract, when opening a customer account or when contacting us. Without your express consent, this data will only be used to process the contract and process your enquiries. After the contract has been fully processed, your data will be stored in accordance with tax and commercial retention periods, but will be blocked for other purposes and deleted after these periods have expired, unless you have expressly consented to the further use of your data.
In addition, personal data is collected when you subscribe to our email newsletter. We use this data for our own advertising purposes in the form of our email newsletter, provided that you have expressly consented to this as follows:
“I hereby confirm that I would like to receive regular information about the Bergblut product range via email. I can unsubscribe from the newsletter at any time.”
You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending us a message. After unsubscribing, your email address will be deleted immediately.
2) Name and address of the controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:
Bergblut GmbH
Bahnhofstraße 9
6365 Kirchberg in Tirol
Austria
Tel.: +43 664 452 11 42
Email: kontakt@dasbergblut.com
Website: www.dasbergblut.com
3) Collection of general data and information
We collect a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information used to avert dangers in the event of attacks on our information technology systems.
When using this general data and information, Bergblut GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) optimize the contents of our website and its advertising, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. Bergblut GmbH therefore evaluates these anonymously collected data and information statistically and with the aim of increasing data protection and data security in our enterprise in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
4) Possibility of contact via the website
Due to legal regulations, the Bergblut GmbH website contains information that enables quick electronic contact with our company and direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.
5) Data processing during the ordering process and opening of a customer account
We process our customers' data as part of the ordering process in our online shop in order to enable them to select and order the selected products and services, as well as to pay for and deliver them or execute them.
The data processed includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the shopping cart contents and permanent cookies to store the login status.
The processing is carried out on the basis of Art. 6 Paragraph 1 Letter b (execution of order processes) and c (legally required archiving) GDPR. The information marked as required is necessary to establish and fulfill the contract. We only disclose the data to third parties in the context of delivery, payment or within the scope of legal permissions and obligations to legal advisors and authorities. The data is only processed in third countries if this is necessary to fulfill the contract (e.g. at the customer's request during delivery or payment).
Users can optionally create a user account, in particular where they can view their orders. During registration, the required mandatory information is communicated to users. User accounts are not public and cannot be indexed by search engines. If users have canceled their user account, their data relating to the user account will be deleted, provided that their retention is necessary for commercial or tax law reasons in accordance with Art. 6 Paragraph 1 Letter c of GDPR. Information in the customer account remains until it is deleted and then archived in the event of a legal obligation. It is the responsibility of users to back up their data before the end of the contract if the contract is canceled.
When registering and re-registering, as well as using our online services, we save the IP address and the time of the respective user action. The data is saved on the basis of our legitimate interests, as well as the user's interests in protection against misuse and other unauthorized use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Paragraph 1 Letter c of GDPR.
Deletion occurs after expiry of statutory warranty and comparable obligations, the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
6) Transfer of personal data for creditworthiness or identity checks and scoring for direct debit
If you choose the SEPA direct debit procedure as a payment method, payment processing will be carried out by the technical service provider Paymill GmbH, St.-Cajetan-Straße 43, 81669 Munich, which will pass on the customer's billing data (name, address, account number, bank code or IBAN and BIC, invoice amount, currency and transaction number) that the customer provided during the ordering process to the acquirer Lufthansa AirPlus Servicekarten GmbH, Dornhofstr. 10, 63263 Neu-Isenburg or Wirecard Bank AG, Einsteinring 35, 85609 Aschheim. The customer data will be passed on exclusively for the purpose of processing the SEPA direct debit procedure.
7) Subscription to our newsletter
On the Bergblut GmbH website, users are given the opportunity to subscribe to our company's newsletter. The input mask used for this purpose determines which personal data is transmitted to the controller when ordering the newsletter.
Bergblut GmbH informs its customers and business partners at regular intervals by means of a newsletter about company offers. Our company's newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for the newsletter using the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address as the data subject has authorized receipt of the newsletter.
When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later date and therefore serves to legally protect the controller.
The personal data collected when registering for the newsletter is used exclusively to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the purpose of sending the newsletter can be revoked at any time. A corresponding link can be found in every newsletter for the purpose of revoking the consent. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on the website of the controller or to communicate this to the controller in another way.
7.1 Newsletter dispatch via MailChimp
Our e-mail newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA ( http://www.mailchimp.com/ ), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 Para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, MailChimp can use this data itself in accordance with Art. 6 (1) (f) GDPR based on its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine which countries the recipients come from. However, MailChimp does not use the data of our newsletter recipients to write to them directly or to pass it on to third parties.
To protect your data in the USA, we have concluded a data processing agreement with MailChimp based on the standard contractual clauses of the European Commission to enable the transmission of your personal data to MailChimp. If you are interested, this data processing agreement can be viewed at the following internet address: http://mailchimp.com/legal/forms/data-processing-agreement/ .
MailChimp is also certified under the US-European data protection agreement “Privacy Shield” and is therefore committed to complying with EU data protection regulations.
You can view MailChimp's privacy policy here: https://mailchimp.com/legal/privacy/
8. Integration of the Trusted Shop Trustbadge
The Trusted Shops Trustbadge is integrated into this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after an order has been placed.
This serves to safeguard our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, which prevail within the framework of a balancing of interests. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is made available as part of order processing by a CDN provider (content delivery network). Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here .
When you call up the Trustbadge, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. Individual access data is saved in a security database for the analysis of security irregularities. The log files are automatically deleted no later than 90 days after they are created.
Further personal data will be transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered to use a product is automatically checked using a neutral parameter, the email address hashed using a cryptographic one-way function. Before transmission, the email address is converted into this hash value, which Trusted Shops cannot decrypt. After checking for a match, the parameter is automatically deleted.
This is necessary to fulfill our and Trusted Shops' overriding legitimate interests in providing buyer protection linked to the specific order and transactional evaluation services in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. Further details, including on objection, can be found in the Trusted Shops privacy policy linked above and in the Trustbadge.
9) Advertising by post
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) (f) GDPR and to use it to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.
10) Data processing for order processing
10.1 To process your order, we work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information. The personal data we collect is passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods.
As part of the fulfillment of contracts, we use payment service providers on the basis of Art. 6 Para. 1 lit. b. GDPR. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. b. GDPR in order to offer our users effective and secure payment options.
The data processed by the payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, amount and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information confirming or rejecting the payment. The payment service providers may transmit the data to credit agencies. This transmission is for the purpose of checking identity and creditworthiness. For this purpose, we refer to the terms and conditions and data protection notices of the payment service providers.
The terms and conditions and data protection notices of the respective payment service providers apply to payment transactions and can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert revocation, information and other rights of those affected.
10.2 In order to fulfil our contractual obligations towards our customers, we work with external shipping partners. We pass on your name and delivery address to a shipping partner selected by us exclusively for the purposes of delivering the goods (Art. 6 Para. 1 lit. b GDPR).
10.3 Transfer of personal data to shipping service provider GO! Express & Logistics (Austria) GmbH
If the goods are delivered by the transport service provider GO! Express & Logistics Austria GmbH (Inkustraße 1-7 / Staircase 5, House F (Büropark Donau) 3400 Klosterneuburg), we will pass on your email address to GO! Express & Logistics in accordance with Art. 6 Paragraph 1 Letter a of GDPR before the goods are delivered for the purpose of coordinating a delivery date or to notify you of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient, delivery address and telephone number to GO! Express & Logistics for the purpose of delivery in accordance with Art. 6 Paragraph 1 Letter b of GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with Go! Express & Logistics or the delivery notification is not possible.
Consent can be revoked at any time with future effect to the person responsible named above or to the transport service provider GO! Express & Logistics.
10.4 Transfer of personal data to shipping service provider DPD Direct Parcel Distribution Austria GmbH
If the goods are delivered by the transport service provider DPD Direct Parcel Distribution Austria GmbH ( Arbeitergasse 46 / 2333 Leopoldsdorf), we will pass on your e-mail address to DPD Distribution Austria GmbH in accordance with Art. 6 Para. 1 lit. a GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient, delivery address and telephone number to DPD for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or delivery notification is not possible.
The consent can be revoked at any time with future effect to the person responsible named above or to the transport service provider DPD Direct Parcel Distribution Austria Gmb .
11) Transfer of personal data for order and payment processing
11.1 The personal data we collect as well as information on payment, including payment details, will be passed on to the commissioned credit institution as part of the contract processing.
11.2 Payment method: Data protection provisions for PayPal as a payment method
The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also performs escrow functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.rl & Cie. SCA, 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects “PayPal” as a payment option during the ordering process in our online shop, the data subject’s data will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. Personal data that is related to the respective order is also necessary for processing the purchase contract.
The purpose of transmitting the data is to process payments and prevent fraud. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reporting agencies. This transmission is for the purpose of checking identity and creditworthiness.
PayPal may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data is to be processed on behalf of them.
The data subject has the option of revoking his or her consent to PayPal handling personal data at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
PayPal’s applicable data protection regulations can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
11.3. Payment method: Data protection provisions for Sofortüberweisung as a payment method
The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung is a technical process through which the online retailer receives immediate confirmation of payment. This enables a retailer to deliver goods, services or downloads to the customer immediately after the order has been placed.
The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.
If the data subject selects "Instant transfer" as a payment option during the ordering process in our online shop, the data subject's data will be automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
When making a purchase using Sofortüberweisung, the buyer sends the PIN and TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online retailer after technically checking the account balance and retrieving additional data to check the account balance. The online retailer is then automatically informed that the financial transaction has been completed.
The personal data exchanged with Sofortüberweisung includes first name, last name, address, email address, IP address, telephone number, mobile phone number or other data that is necessary for payment processing. The purpose of transmitting the data is to process payments and prevent fraud. The person responsible for processing will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in the transmission. The personal data exchanged between Sofortüberweisung and the person responsible for processing may be transmitted by Sofortüberweisung to credit agencies. This transmission is for the purpose of checking identity and creditworthiness.
Sofortüberweisung may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data is to be processed on behalf of the latter.
The data subject has the option of revoking his or her consent to the handling of personal data by Sofortüberweisung at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
The applicable data protection regulations of Sofortüberweisung can be accessed at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.
11.4. Payment method: Data protection provisions for credit card payment or direct debit payment as a payment method
If you select the payment methods “credit card payment via Paymill” or “direct debit payment via Paymill”, the payment will be processed via the technical service provider Paymill GmbH, St.-Cajetan-Straße 43, 81669 Munich, to whom we will pass on your billing data (name, address, credit card number, invoice amount, currency and transaction number) for the purpose of payment processing in accordance with Art. 6 Para. 1 lit. b GDPR. Your data will be passed on exclusively for the purpose of payment processing and only to the extent that it is necessary for this purpose.
In order to process the payment, Paymill GmbH will then forward your billing data to the acquirer Lufthansa AirPlus Servicekarten GmbH, Dornhofstr. 10, 63263 Neu-Isenburg or Wirecard Bank AG, Einsteinring 35, 85609 Aschheim, on the basis of Art. 6 (1) (b) GDPR. This transfer is carried out exclusively for the purpose of processing the payment and only to the extent that it is necessary for this purpose.
Paymill may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data is to be processed on behalf of them.
The data subject has the option of revoking his or her consent to the handling of personal data by Sofortüberweisung at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing.
Further information on how Paymill handles personal data can be found in Paymill's privacy policy at https://www.paymill.com/de/datenschutz
12) Cookies
In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies to recognize your browser the next time you visit (persistent cookies). You can set your browser so that you are informed when cookies are set and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
13) Use of social plugins
13.1 Our website uses so-called social plugins ("plugins") from the social network Google+, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The plugins can be recognized, for example, by buttons with the "+1" symbol on a white or colored background. An overview of the Google plugins and their appearance can be found here: https://developers.google.com/+/plugins
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Google's servers. The content of the plugin is transmitted directly from Google to your browser and integrated into the page. Through the integration, Google receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Google+ profile or are not currently logged into Google+. This information (including your IP address) is transmitted from your browser directly to a Google server in the USA and stored there.
If you are logged in to Google+, Google can directly associate your visit to our website with your Google+ profile. If you interact with the plug-ins, for example by clicking the "+1" button, the corresponding information is also sent directly to a Google server and stored there. The information is also published on Google+ and displayed to your contacts there.
For information on the purpose and scope of data collection and the further processing and use of data by Google, as well as your rights and setting options to protect your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/
If you do not want Google to assign the data collected via our website directly to your Google+ profile, you must log out of Google+ before visiting our website. You can also completely prevent the loading of Google plugins using add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).
13.2 Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plugin from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and what they look like here: https://developers.facebook.com/docs/plugins
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there.
If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plug-ins, for example by clicking the "Like" button or leaving a comment, this information is also sent directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.
For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options to protect your privacy, please see Facebook's privacy policy: http://www.facebook.com/policy.php
If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).
13.3 Our website uses so-called social plugins (“plugins”) from the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plugins are marked with a Twitter logo, for example in the form of a blue “Twitter bird”. An overview of the Twitter plugins and their appearance can be found here: https://twitter.com/about/resources/buttons
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Twitter servers. The content of the plugin is transmitted directly from Twitter to your browser and integrated into the page. Through the integration, Twitter receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Twitter profile or are not currently logged into Twitter. This information (including your IP address) is transmitted from your browser directly to a Twitter server in the USA and stored there.
If you are logged in to Twitter, Twitter can directly associate your visit to our website with your Twitter account. If you interact with the plug-ins, for example by clicking the "Tweet" button, the corresponding information is also sent directly to a Twitter server and stored there. The information is also published on your Twitter account and displayed to your contacts there.
For information on the purpose and scope of data collection and the further processing and use of data by Twitter, as well as your rights and setting options to protect your privacy, please refer to Twitter's privacy policy: https://twitter.com/privacy
If you do not want Twitter to assign the data collected via our website directly to your Twitter account, you must log out of Twitter before visiting our website. You can also completely prevent the Twitter plug-in from loading using add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).
13.4 Our website uses so-called social plugins (“plugins”) from the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (“AddThis”). The plugins are usually marked with an AddThis logo, for example in the form of a white plus sign on an orange background. An overview of the AddThis plugins and their appearance can be found here: https://www.addthis.com/get/sharing
If you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the AddThis servers. The content of the plugin is transmitted directly from AddThis to your browser and integrated into the page. Through the integration, AddThis receives the information that your browser has accessed the corresponding page on our website and stores a cookie on your device to identify your browser. This information (including your IP address) is transmitted directly from your browser to an AddThis server in the USA and stored there. AddThis uses the data to create anonymized user profiles, which serve as the basis for personalized and interest-based advertising for visitors to websites with AddThis plug-ins.
For the purpose and scope of data collection and the further processing and use of the data by AddThis, please refer to AddThis's privacy policy: http://www.addthis.com/privacy/privacy-policy
If you would like to object to the collection of data by AddThis in the future, you can set a so-called opt-out cookie, which you can download at the following link: http://www.addthis.com/privacy/opt-out
You can also completely prevent the AddThis plugins from loading using add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).
13.5 The seller's website uses so-called social plugins ("plugins") from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). When you visit a seller's website that contains such a plugin, your browser establishes a direct connection to Pinterest's servers. The plugin transmits so-called log data to Pinterest's servers in the USA. This log data may contain the IP address, the address of the websites visited that have Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. The purpose and scope of the data collection and the further processing and use of the data by Pinterest as well as your related rights and setting options to protect your privacy can be found in Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy
14) Use of Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Inc. ("Google"). Google AdSense uses so-called "DoubleClick DART cookies" ("cookies"), which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information that allows simple actions such as visitor traffic to be recorded, collected, and analyzed. The information generated by the cookie and/or web beacon (including your IP address) about your use of the website is typically transferred to and stored by Google on servers in the United States.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google. You can permanently object to the setting of cookies for ad preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available under the following link:
http://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have objected to the use of cookies.
15) Use of Google AdWords Conversion Tracking
This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies expire after 90 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
You can find further information about Google’s privacy policy at the following internet address: http://www.google.de/policies/privacy/
16) Web analysis service
This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there.
However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google. You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. In addition, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de or by deactivating Google Analytics here.
Please note that this website uses Google Analytics with the extension “_anonymizeIp()” and therefore IP addresses are only processed in a shortened form in order to exclude direct personal reference.
17) Use of Google Maps
On our website we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. Using this service will show you our location and make it easier to find us.
As soon as you access the subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transferred to Google servers in the USA and stored there. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your data to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or designing its website to meet needs. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right.
Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus the map display on this website cannot then be used.
You can view Google's terms of use at http://www.google.de/intl/de/policies/terms/regional.html and the additional terms of use for Google Maps at https://www.google.com/intl/de_US/help/terms_maps.html . You can find detailed information on data protection in connection with the use of Google Maps on the Google website ("Google Privacy Policy"): http://www.google.de/intl/de/policies/privacy/
18) Retargeting/Remarketing/Recommendation Advertising
– This website uses retargeting technology from Google Inc. (“Google”). This enables us to target visitors to our website with personalized, interest-based advertising who have already shown an interest in our shop and our products. The advertising is displayed based on a cookie-based analysis of previous usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect anonymized data about your interests and thus tailor the advertising to the information stored. These cookies are small text files that are stored on your computer or mobile device. This means that you will be shown advertising that is highly likely to correspond to your product and information interests. You can permanently object to the setting of cookies for advertising preferences by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be found here:
http://www.google.com/privacy/ads/
19) Administration, financial accounting, office organization, contact management
We process data as part of administrative tasks and the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose of and our interest in the processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information given in these processing activities.
We disclose or transmit data to the tax authorities, consultants such as tax consultants or auditors as well as other fee offices and payment service providers.
Furthermore, we store information about suppliers, event organizers and other business partners based on our business interests, e.g. for the purpose of later contact. We generally store this data, which is mostly company-related, permanently.
20) Business analyses and market research
In order to operate our business economically and to be able to identify market trends and customer and user wishes, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 (1) lit. f. GDPR, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer.
The analyses are carried out for the purpose of business evaluations, marketing and market research. We can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses help us to increase user-friendliness, optimise our offer and improve business efficiency. The analyses are for our own use and are not disclosed externally, unless they are anonymous analyses with summarized values.
If these analyses or profiles are personal, they will be deleted or anonymized when the user terminates their contract, otherwise after two years from the conclusion of the contract. In addition, the overall business analyses and general trend determinations are created anonymously wherever possible.
21) Your rights and contact
You have the right to free information about your stored data and, if applicable, the right to correct, block or delete this data. If you have any further questions about the collection, processing or use of your personal data, please contact us. The same applies to requests for information, blocking, deletion and correction of your personal data as well as to revocations of consent granted. You can find the contact address in our legal notice.
